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Visa (NYSE:V)

  • Marzo 11, 2024
  • Posted by: Oliver
  • Categoria: Economics, Finance & accounting
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Visa stock broke out in a big way in the fourth and final quarter of last year. So far, in 2024, the credit card king is showing no signs of slowing down, with 8% returns posted year-to-date. Though some may view Visa as an old-fashioned credit card firm, I’m more inclined to view it as a digital payments innovator.Sure, Visa may not be as cutting-edge as some of its smaller peers, given its massive size and impressive credit card leadership position, which has naturally forced the firm to play defense. Regardless, Visa stock seems to be in a sweet spot for the GARP (growth at a reasonable price) investors out there. For that reason, I remain bullish as Visa continues to embrace payment tech with open arms.

Indeed, as we’re propelled further into the AI age, Visa and other payment firms need to be vigilant, as it’s not only good-meaning entities that stand to benefit from generative AI. Cyber threats and various fraudsters can also harness the power of AI. As such, all big firms need to take a more proactive approach to protecting users from fraud.

Visa has been leveraging AI to detect fraud and manage risks for many decades before AI was a buzzword on Wall Street. As predictive AI becomes more capable, count on Visa to stay on the cutting edge as it seeks to stay many steps ahead of fraudulent actors.

Apart from fighting fraud with AI, look for Visa to keep putting cash toward its Generative AI Ventures fund. Yes, the credit card company has an AI fund, just like the mega-cap tech titans. This goes to show just how much skin in the game the firm has as it looks to defend its dominance in payments and fintech. At 29.1 times forward price-to-earnings, V stock is a fintech firm to continue watching closely.

What Is the Price Target of V Stock?

Visa stock is a Strong Buy, according to analysts, with 22 Buys and one Hold assigned in the past three months. The average V stock price target of $306.64 implies 9.9% upside potential.

 



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