Amazon.com (NASDAQ:AMZN)

Amazon.com (NASDAQ:AMZN)

Amazon is a disruptor that’s grown to become more than just an e-commerce company. Still, its other impressive growth driver, AWS, is also feeling the drag of macro headwinds. Such headwinds may not last longer than a year as we finally do fall into a recession.

Many analysts have had the opportunity to factor in slowing growth over at AWS and the e-commerce business. Though there’s not much CEO Andy Jassy and company can do this year to turn the tide, I do think their long-term focus will pay dividends a few years down the road.

Amazon managed through the dot-com bust, only to come surging out of the gate many years later. This time around, investors should expect Amazon to keep investing in its disruptive capabilities, even if the call on the Street is to cut headcount and other expenditures.

The recession will be felt by many firms. Amazon isn’t just best-positioned to survive the headwinds; it will have a chance to give rivals a squeeze.

The company’s “Buy with Prime” offering is a service that Amazon’s e-commerce rivals could struggle to compete against over the next few years. Despite the growth such a service can provide, investors still seem worried that the firm is losing its disruptive edge amid warehouse closures and layoffs.

The lean Amazon is still very much disruptive. If anything, higher rates make Amazon’s size a greater advantage as it looks to take market share.

What is the Price Target for AMZN Stock?

Wall Street may have lowered its price target on Amazon, but they still expect great things from the firm in 2023. The average AMZN stock price target remains high at $136.29 (38.9% gain expected).